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How to Become A Brand Ambassador

Ambassador

Joy Is Everywhere is a growing organization in the community. We are expanding programs, growing our staff, board and volunteers.  Our goals include establishing ourselves in our marketplace with consistent and focused messaging, increasing our division of labor and accountability, expanding our board including key volunteer roles, and establishing relationships with funders and donors.  In order to accomplish these goals, we need key volunteers to serve as organizational Ambassadors.
People who agree to serve as Ambassadors would do the following:

  1. Donate/pledge to Joy Is Everywhere Inc.
  2. Provide linkage with corporations and foundations or community organizations
  3. Be a positive spokesperson for Joy Is Everywhere, learn key messages and elevator speech
  4. Open doors to prospects via phone calls, introductions and scheduling meetings
  5. Solicit major gifts; assist with special events, donor recognition, thank you notes, etc.

Volunteers are a key link between Joy Is Everywhere and the prospective donor/leader community.   Your support as an ambassador helps the nonprofit organization maximize their reach and increase awareness.  By being an ambassador, you may open new doors for the nonprofit organization to attract program participants, raise funds and recruit volunteers.

As an Ambassador Volunteer, you will agree to do the following:

  • Lend Name. Ambassadors will agree to allow the organization to use their name in public relations materials and in solicitation of key prospects throughout the area. 
  • Spokesperson. Speak positively about the organization and the campaign, and be prepared to answer basic questions. Rely on staff and key personnel for detailed information.
  • Open Doors. Review the prospect list and indicate those with whom they can arrange a meeting. Also suggest new prospects to add to our list. 
  • Gift. Make a gift up to your financial ability.  We seek 100% participation by Ambassadors.
  • Confidentiality.  Maintain confidentiality at all times as donor/prospect information is shared with committee members. 

EXAMPLES OF AMBASSADOR ACTIVITIES

  • Wear the Brand.  Wear the name or logo of a nonprofit on your hat, shirt or lapel pin. You never know whom you will run into and the conversations that may be sparked by them seeing you wear the nonprofit’s name or logo.
  • Invite a Friend. Next time you are planning to volunteer or attend a special event for a nonprofit, invite a friend. By engaging them with the nonprofit, you have multiplied your involvement and impact with the nonprofit.
  • Tweet.  Share with your twitter follower’s information about the nonprofit’s upcoming events; retweet the nonprofit’s tweets and tweet about your involvement with the nonprofit.
  • Share.  Go beyond liking the nonprofit’s Facebook page and share posts from the nonprofit’s Facebook page.  Sharing a Facebook post from the nonprofit’s page will enable your friends to learn about the nonprofit.
  • Tell your family.  At the dinner table or family gatherings, tell your family about your involvement with the nonprofit organization.
  • Raise Money.  Don’t shy away from the opportunity to help raise money for the organization to fulfill its mission.  Keep your eyes and ears open for new fundraising opportunities for the nonprofit and support the organization’s efforts to raise money.
  • Connect.   Understand the qualifications to receive services from the nonprofit organization so you can connect those in need of services with the nonprofit.  You can be the one to help others benefit from the programs and services offered by the nonprofit.  
  • Advocate.  Offer to set-up a presentation with your local club, book group – it is important to get the nonprofits message out to as many people as you can.
  • Tell a coworker.  Talk with some of your coworkers about your recent involvement and interactions with the nonprofit. Perhaps they never knew of your involvement and were always interested in learning more about the nonprofit.